Easy Home Business – Networking Marketing Success Tips!

Nowadays as the recession deepens easy home business is a topic many people up until now would have paid very little attention to especially if you mentioned it was a network marketing business.

As more and more people keep losing their once thought to be very secure jobs every day, a network marketing business built on the internet is definitely worth spending some time to check it out.

In the old days when people were introduced to network marketing according to author Ann Seig in her book the 7 great lies of network marketing people were lied to and told it was an easy home business in that all they had to do was sign up bring their prospects to meetings and the leaders in the company would sell the business idea to their prospects.

All that did was create a lazy mentality in that most of the new people that joined had false hopes that this business was going to be easy but they very soon find out that is not the situation so much so that the statistics are that 90% of people quit the business after only three months.

However with the advent of the internet many people are finding network marketing has become an attractive business idea once more when they learn the basics of attracting people to them by teaching what is needed to seek out prospects who are looking for what they have to offer.

Unfortunately, many of the network marketing companies are still living in the past, telling their distributors the best way to build their business is to talk to their friends and family.

However there are many smart marketers out there on the internet who know better than to believe what those companies are telling them. They are building huge businesses and these savvy individuals have total control of their own business.

An easy home business in network marketing does have a learning curve because it takes time to learn the strategies you will need to attract prospects to you.

Generate Business and Traffic on the Website Through Internet Marketing Services

Internet Marketing channels help to generate business and traffic on the website. Through these channels you can promote your website in the search engines. There are lots of internet marketing channes like (SEO) Search Engine Optimization, Pay Per Click Servicse, Social Media Optimization, Press Release, Email Marketing, Blog etc.

Through internet marketing channels mentioned above can generate good traffic or business and make ROI for your website.

Search Engine Optimization (SEO) – Natural or Organic Search

Pay Per Click (PPC) – Commonly charge a fixed price per click rather than use a bidding system Social Media Optimization – Increase your linkability, Make tagging and bookmarking easy, Get communities connected etc.

Press Release: In this channel people can post there business activities, events, news, product launch etc. which can help to promote.

Email Marketing: Through this channel you can interact people those required your product or services. You can inform your products or services to concern people. Or you can send your newsletter wherever you want.

Blog: Blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Articles: Article is an published in a print or internet News medium like newspaper, newsletter etc. You can write related to your website or business, or on a specific topic which you want to discuss.

Contact us for any Internet Marketing Services [http://newmedia.planmantechnologies.com] New Media Studio Planman Technologies.

Developing a Sales and Marketing Strategy

Every business needs to establish a way in which it will effectively market itself in order to obtain the profits that it desires. While there are many different ways a business can market itself in order to obtain profits it is very important that a company choose the method that is best for the type of service that is being provided. It is very important that a company really consider the way in which it will market itself to the masses as this will directly affect the amount of exposure that is received along with the amount of revenue that is earned. Taking the time to develop a very detailed strategy for marketing and sales for a business is very important.

There are different elements that need to be considered when establishing a sales and marketing strategy for a business. One of these elements is the use of target methods to attract the interest of a group in order to sell a product. It is very important that a business knows exactly to whom they are marketing their services. Although many businesses may think that it is worthwhile to market to everything, this is not necessarily the case. It is best for a business to have a specific group that will be the focus of the marketing. This allows the business to effectively decide who they want to sell their product to and how to go about doing so. It can be hard to achieve sales if the company doesn’t establish a specific group to which it will promote its products.

Once the target group has been identified a business can begin the process of choosing different marketing techniques in order to reach prospective buyers of their products. There are so many different ways that a company can market its products to people. One of the most popular ways to market currently is through the internet. Because so many people use the internet every day, there really is no better way to reach people to market a product. Currently, the internet is the premier way to market a product or service. Such services as social media marketing, the creation of tailored web pages and even article submissions are all used to help businesses effectively reach various audiences.

Of the different marketing techniques available article marketing has become increasingly popular. There are so many different companies that use articles to market their services to the public. These articles can be written by personal staff or a business can choose to have the articles written per request by an outsourced writing company. These articles will usually include keywords which can be linked to the company’s website where the product can be purchased. The articles that are used for marketing purposes are very reader friendly and can be placed nearly anywhere throughout the internet. There are many companies that hire internet marketing companies to assist them with the process of adapting article marketing into their marketing plan. Everything from the writing of the article to posting the articles can be completed by a third party. This allows a company to hand over the chore of marketing to an entity that is more familiar with the process.

Why Is Dividend Investing So Popular?

There was once a time when people never invested in equities. There was ample interest earned through bonds, bank accounts and Guaranteed Investment Certificates (GICs) such that buying equities was not necessary. As inflation and interest rates went down and stayed low for a long time, people began searching for other ways of creating income. The two most popular methods are rent generated from real estate and dividend investing. Real estate investment involves buying properties and renting them, and will not be discussed further in this write-up. Dividend investing through buying of equities will be explored in this article.

There are some key things to remember when it comes to dividend investments:

Dividends are Not Guaranteed

Most people know that equities and mutual funds are not guaranteed, unless there is a situation where Canadian deposit insurance takes effect. This is generally when institutions which hold your investments go bankrupt. The same thing holds true for mutual funds as for dividends. A company can change its dividend payout or cancel it altogether without a lot of notice. This is generally communicated at shareholders meetings and via media releases. It is true that companies who discard or reduce dividends tend to get bad publicity from the marketplace, thereby discouraging them from doing this, but it still happens. When dividends are cut, it could mean a change in company direction. A possible scenario is when a company decides to invest a lot of idle cash into a new product, a new line of business or another company which requires money to allow it to grow. Rather than pay dividends, the company has now decided to conserve capital and let the profits generate capital gains instead. A second scenario is that the company is not making as much money as it used to, and it cannot afford to pay dividends any longer. A third situation is when a company has a negative surprise occur, like a lawsuit, a change in regulation that adversely affects its business, a merger, a takeover or a natural disaster that causes the company to change its course on dividends. There are also scenarios when dividends increase more than expected, such as unforeseen extra profits, a onetime dividend payout resulting from a takeover deal, a lawsuit victory or a change in regulation favouring the company resulting in a large profit increase. To find out what is going on with a company, read the media reports and decipher what the current situation is.

Dividends May or May Not Keep Up With Inflation

Many companies will increase dividends each year. In some cases, people expect this to happen since it has happened for many years. These increases are designed to keep the income from the dividends steady as the stock price rises, thereby paying more dollars for each share of stock that you own. These larger payouts serve to keep up with inflation and allow your investment to maintain its value over a long period of time. If the share price is stagnant, and the dividend payouts are stagnant, this situation will not keep up with inflation as you would receive the same dollar amounts over many years. As the prices of things go up, you will find that your money will buy fewer and fewer things, resulting in a cash squeeze. This issue is particularly important if the dividends are your only source of income, or if you are living on a fixed sum of money. Many senior citizens and people on fixed government benefits fall into this category. To find out what is happening in this case, observe the dividend payout history for the company you are investing in, and find out if there are predictable increases in payouts. If they are mostly predictable, but there are a few unexpected changes in the trend, find out what happened to the company at those times. These periods will determine how reliable the stock is when paying dividends, and when they are not reliable.

Dividend Yields are Inversely Affected by the Stock Price

The dividend dollar amount received divided by the share price at the time of the dividend payout gives you a percentage called the “dividend yield”. This calculation allows you to compare this yield to other investments, like a yield on bonds or a yield on GICs. This yield can also be compared over time to see what range the yield can obtain. Since the price of the stock is the denominator of this calculation; as the stock price goes up, the percentage given to you or the dividend yield would go down. Conversely, as the price of the stock goes down, this dividend yield would go up. If you are investing for steady income and you already own the shares, this calculation would not matter to you unless you want to change investments, or would need a certain amount of principle (money invested) for an alternative to owning dividend stocks. If you are putting new money into dividend stocks, this yield serves as a comparison to tell you if the stock you want to buy is “cheap” (the yield is high) or “expensive” (the yield is low). There are many things that affect the price of the stock, so this yield will fluctuate a lot depending on the stock price at a given time. The dividend payout would not fluctuate much unless there is something unusual going on – as explained in the prior paragraphs.

What About Interest Rates?

Interest rates should be watched carefully when investing in dividend paying stocks. The higher interest rates rise, the more likely it is that dividend stocks will be sold, because someone can buy an alternative, which is bonds or other interest bearing securities. It is like a substitution effect – if one thing becomes really expensive and a cheaper version of that thing comes around, you will buy the cheaper version of that thing instead. In this case, if a dividend stock gives you a 5% income stream, and a bond gives you a 2% income stream, you would likely buy the dividend stock after weighing risks, cost and taxes. Should the bond then give you a 4% income stream due to rising interest rates, this dividend stock does not look as attractive. If the bond then returns a 6% income stream, this would now be a better yield that the dividend paying stock. People would then sell the dividend stock until the price goes down enough that the dividend yield is close to 6%, or an equivalent return after risk, costs and taxes. Since the dividend payout does not change that quickly, the only other way for the markets to balance the two alternatives is to change the price – in this case the price of the dividend stock.

The Mechanics of Dividend Investing

So how do you go about getting these dividends? The traditional way is to open up a trading account with a bank or brokerage firm. The account has to be such that it allows you to buy individual stocks. You can buy these stocks yourself or have someone do it for you. Make sure you ask questions about costs, account access restrictions and taxes before you set up the account. You would buy shares in each individual company. As an example, you would buy 100 shares of Bell Canada Enterprises (the trading symbol is BCE). These shares would cost you $50 per share as an example. If you buy 100 shares, the amount invested would be $5000 plus any fees to buy the shares. Some accounts also have fees to keep the account open, so ask questions upfront before you start buying stock because these fees will reduce the amount of money you are getting out of the whole exercise. Once the shares are in your name, you would be entitled to a dividend payment each quarter. The quarter end date is the company fiscal quarter end date, not necessarily the calendar quarter end dates. If you own the shares, your name or the name of the brokerage account will be registered with the company and when the dividend payment date approaches, the name of the account holding the shares will be scheduled to receive the payment. If you buy shares before this date, you would receive the dividend. You would then see a cash payment in your account where the shares are held. In some cases, you can have the dividends reinvested into more shares of stock instead of cash to make sure you continue to buy more shares instead of doing this yourself. This method is good if you want to grow your stock holding. If you want to use the income, this shouldn’t be done because shares would have to be sold periodically to generate cash, which would incur a lot of trading fees as well as headaches trying to time your trades to get the best price. Timing the market is very difficult to do, so it should be avoided unless you have some skill in doing it.

When Should You Not Invest in Dividends?

The answer to this question depends on what your reasons are for buying dividend yielding stocks in the first place, as well as your risk tolerance. If you are only looking for income, and you can get that income through buying bonds, the latter would be a safer bet. If you are very risk averse to losing your money, and a guaranteed alternative investment presents itself to you, the guaranteed alternative should be bought instead. If you prefer dividend income but also like the capital gain that sometimes come with it, you may want to keep your dividend stocks even if other alternatives present themselves to you. If interest rates rise sharply and you take a large loss on your dividend stocks, this may be a turn off on the whole idea of dividend investing. If you love real estate and can create similar income through real estate as opposed to dividend investing, real estate investing is the way to go for you since you are more familiar with how it works.

How to Tie This All Together

Investing in dividends should always be considered along with everything else that is going on in your life, both financial and otherwise. Take note of what you want to achieve with dividend investing, what your options are, and how comfortable you feel about each of the options. The amount of knowledge you have about each alternative should also be considered. The more you know about something, the better you will be at it. If you know little about something, treat it as an experiment and wade in slowly with whatever help can be found until you know a fair amount about it.

Investments and the Investment Process

Most people are already investors. If they have any money in a savings account, that is already one investment they have. An investment is any vehicle in which funds can be placed with the expectation that it will generate positive income or increase in value. Returns are received in two forms: current income and increased value. For example, a savings account provides current income through interest payments. Meanwhile, a share of common stock that is purchased as an investment is expected to increase in value from the time its purchased to the time it is sold. Cash by itself or a no-interest checking account is not considered an investment as it fails to generate any income or increase in value.

Types of Investments

When you invest, the company or government entity in which you invest in, offers an expected future benefit in exchange for your funds. These organizations compete for your funds. Investors will invest in the organization that they judge to be better than what the competitor offers. Different investors will judge benefits differently. Because of this, there are several types of investments available, from “sure bets” such as the interest earned in a savings account or CD, to the possibility of earning big returns fast by investing in some hot new stock. The investments you choose will depend on your goals, tolerance to risk, and resources.

Securities/Property-Securities are investments that are debt, ownership, or the legal right to acquire or sell an ownership interest. Common types of securities are stocks, bonds, and options. Property, on the other hand, is an investment in real property or tangible personal property. Land and buildings are examples of real property. Examples of tangible property is gold, artwork, antiques, and other collectibles.

Direct/Indirect-When an investor directly acquires a claim on a security or property, it is called a direct investment. This would be when you buy a stock or bond in order to earn income or expect it to increase in value. An indirect investment is when an investment is made in a collection of securities or properties. The purpose of this is to invest in a professionally managed collection of securities or properties.

Debt, Equity, or Derivative Securities-Investments are usually a debt or equity interest. Debt represents funds given in exchange for interest income and also the promised repayment of the loan at a future date. Equity is the ongoing ownership in a business or property. It could be held as a security or by title to a specific property. The most common type of equity security is common stock. Derivative securities are neither debt nor equity. They derive their value from an underlying security or asset. Options are an example: An investor buys the opportunity to sell or buy another security at a specified price during a given time period.

Low or High Risk-Sometimes investments are differentiated on the basis of risk. Risk is the chance that actual investment returns will differ from those expected. The wider the range of possible returns or values of an investment, the greater the risk. Investors can choose from a wide variety of investments with varying degrees of risk. For example, stocks are considered riskier than bonds. Although you can also find high-risk bonds as well. Low risk investments are considered safe while high risk investments are considered speculative. Speculation offers a high level of uncertain returns and future value. Because of the perceived greater risk, greater returns associated with it are expected.

Short or Long Term-Investments can be described as either short or long term. Short term investments usually mature within one year, while long term investments are those with longer maturities, or no maturity at all.

Domestic or Foreign-A couple decades ago, U.S. investors almost exclusively invested in domestic investments: the debt, equity, and derivative securities of U.S.-based organizations. These days, investors also look for foreign investments that might offer better returns than just domestic investments. These days, information for these foreign organizations is more readily available and it’s also easier to make foreign investments.